Rethinking the Demand Letter
Your Most Underutilized Settlement Tool
A weak, rushed, or cookie-cutter demand signals to the adjuster that the claim may not be worth top dollar. A well-structured, evidence-driven letter, on the other hand, forces the adjuster to take the case seriously from the outset. It establishes a clear record of liability, ties medical evidence directly to damages, and lays down a foundation for medical specials that can’t easily be brushed aside. In our experience, strong demand packages frequently lead to faster settlements, fewer lowball offers, and better net-to-client outcomes.
Think of it this way:
First impressions matter. A generic letter tells the adjuster you’re overworked or may settle quickly. A razor-sharp demand signals preparation and trial readiness, pushing the adjuster to treat the case with more respect.
It anchors value. A meticulously documented demand doesn’t just list injuries—it justifies your settlement figure and makes any lowball offer look unreasonable.
It creates leverage. By addressing likely defenses—comparative negligence, pre-existing conditions, low specials—we cut off the insurer’s escape routes before they even raise them. If they still ignore it, you’ve laid the groundwork for a potential bad faith argument.
This isn’t just writing. It’s strategy. It’s persuasion. It’s about making the adjuster think, “This attorney is prepared, and this case will be expensive to fight."
Many attorneys we speak with feel that demand letters don’t really move the needle—that cases are ultimately decided by liability facts, adjuster attitudes, and negotiations. While those factors are important, the truth is that a demand letter often sets the tone for everything that follows.
Final Thoughts
That’s where we come in. At ClaimWrit, we specialize exclusively in drafting detailed, persuasive demand letters for PI firms. Our work doesn’t just recount damages—it builds an undeniable story of liability and loss that strengthens your negotiating position. By outsourcing this critical task, your team saves hours of drafting time while gaining a demand letter that actually moves the case forward.
We’d be happy to send you a sample demand letter so you can see the difference for yourself. If this could lighten your workload while maximizing case value, let’s connect.